Festivals are seen today as
contributing factors to economic and cultural development of any country across
the globe. Festivals will normally end up having major positive impact on the
"art and culture tour" market, which is of great advantage to host
communities. Festival organizers now use historical as well as cultural themes
for developing annual events.
These targets attracting tourists and creating a
cultural mosaic in host cities resplendent in the way they host such occasions.
Festivals are not usually planned to suit specific communities or individuals.
They rather get engineered with the aim of influencing the economic and tourism
potential of a given region. In many cases, host communities gain significantly
in cultural and social terms. A lot of researchers have argued that local
communities do play specific roles that are imperative to developing tourism
when festivals take place.
Events have great potential of generating
enormous amount of tourism by catering to out-of-region visitors, sponsorships
and grants of either indirect or direct intent. Governments ought to, in a higher degree, promote
and support such occasions as a strategic methodology for boosting economic
development, cultural tourism as well as nation building. In turn, these events
are viewed as critical for attracting visitors together with building image
within diverse communities.
The impact of tourism in economic terms arises
chiefly from consumption of tourism offerings within any geographical area.
Studies also reveal that services related to tourism, which include
accommodation, travel, restaurants and shopping are the main beneficiaries of the
festival. The responsibilities and
roles of governments plus the society and private sector have in general
changed markedly within the last decade. This situation has undergone change
where it was the primary duty of state to undertake and foster development of
The public sector to which the state has
promoted this is under constant pressure to reinvent itself. It has achieved
this by relinquishing its traditional activities and roles in favor of
state/provincial as well as local authorities. This shows the growing influence
that establishment of tourism and events sectors has had on how governments and
in general business behaves. The outcome suggests that an "art and culture
tour" held in a place, causes significant and diverse impact on stakeholders
and host population surrounding that area.
The effects are concerned primarily with
cultural, social, environmental and physical, economic and political impacts,
which could turn out to be positive or negative. Review of literature associated with cultural
tourism along with the role which festivals play in breeding new opportunities
for community-inclined events contrasts in a way with tourist events that boast
having fragile links with local communities.
Community-based occasions moreover extend an opportunity for celebrating local identity as well as community empowerment, creating tremendous tourism prospects for the affected local area. Development of conditions that favor art and culture tours should be viewed as being of primary importance to the sustenance of local communities. Governments from all around the world ought to mainly propagate interests that will market community-oriented festivals to ensure they themselves do achieve multifaceted administrative success.
Heritage & Future